Every austral and boreal summer, the expedition cruise fleet journeys south and north toward the poles. Carrying passengers already invested in education and conservation and with trained biologists, meteorologists, geologists and ice experts as expedition guides, these ships make ideal platforms for citizen science. The Polar Citizen Science Collective, created and led by expedition guides with a passion for meaningful travel, is a non-profit aimed at empowering the polar tourism industry to make valuable contributions to science through data collection and monitoring. Its goal is to maximise the potential of the industry and to create efficiency around the development, implementation and data delivery of these programs.